PragaWeb

Web marketing

Email marketing

In short

Email marketing means sending newsletters and automated sequences to customers and contacts who have opted in. PragaWeb sets up lists, content, automations and reports in line with the GDPR.

Talk about your project

Email marketing is the use of newsletters and automated emails to communicate with customers and prospects who have chosen to receive your messages. PragaWeb designs and manages email campaigns for SMEs, online shops and B2B companies that want to stay in touch with their audience, bring customers back and turn contacts into sales, at a modest cost and with measurable results.

Unlike social media, your email list is a channel you own: no algorithm decides who sees your message. That is exactly why it needs looking after carefully, respecting consent and sending only useful content.

Signs you need an email marketing strategy

  • You have hundreds or thousands of customer contacts but don’t use them, or only write when there is a promotion.
  • You send newsletters from your ordinary mail client, with no statistics and a real risk of landing in spam.
  • People who sign up on your site or buy for the first time never hear from you again.
  • Many carts are abandoned in your online shop and nobody follows up with those customers.
  • You collect leads through paid campaigns but don’t nurture them consistently.

What our email marketing service includes

  • Strategy and calendar: goals, types of email, sending frequency and topics, coordinated with social media and campaigns.
  • Platform selection and setup: a professional tool such as Brevo, Mailchimp or MailerLite, connected to your domain with SPF, DKIM and DMARC configured, the technical records that prove to mailbox providers your emails really come from you and improve deliverability.
  • Compliant list building: sign-up forms on your website and shop with explicit consent and double opt-in, a privacy notice and one-click unsubscribe.
  • Email templates: on-brand layouts that read well on smartphones and are accessible, with alt text for images and good contrast.
  • Newsletters: copy and layout for regular updates on news, tips, events or offers. For more substantial copy we draw on our copywriting service.
  • Automated sequences: welcome emails, abandoned cart, post-purchase, win-back for inactive customers and reminders, triggered automatically by what each person does.
  • Segmentation: lists split by interests, customer type or purchases, so everyone only receives what is relevant to them.
  • Reporting: opens, clicks, unsubscribes and, where measurable, the sales and leads generated.

How we work

  1. Review: we check where your contacts come from, whether consent is documented and what you have sent in the past.
  2. List clean-up and organisation: we remove invalid or non-consented addresses and split contacts into useful segments.
  3. Technical setup: platform, domain, sign-up forms and connections to your website and shop.
  4. First campaigns and automations: we start with a welcome email and a newsletter, then add the sequences that suit your business best.
  5. Testing and improvement: we compare subject lines, send times and content and keep what performs best.
  6. Regular reporting: we show you the results and propose next steps.

Integration with e-commerce, CRM and management software

As a software house, we can connect your email platform to the systems you already use. Subscribers and orders from your online store can feed lists and sequences automatically; contacts can sync with a custom CRM; and when you need something more involved, such as emails tied to deadlines or order statuses, we build it through process automation.

Email marketing and the GDPR: what you need to know

You can only send promotional emails to people who have given free, specific and documented consent or, within certain limits, to existing customers about products similar to those they have bought. Every email must offer an easy way to unsubscribe. We help you set up forms, privacy notices and consent records correctly; for borderline cases it is always wise to check with your data protection adviser.

Timescales and costs: what they depend on

  • Initial setup: depends on how many lists and integrations need sorting out; it usually takes one to three weeks.
  • Ongoing management: depends on the number of sends per month, the amount of copy and design, and the automations to maintain.
  • Platform: the email tool subscription depends on your number of contacts and sends and is paid directly by you.

Why choose PragaWeb for email marketing

  • One point of contact for content, platform and technical integrations.
  • Your list stays yours: accounts and contacts are registered to your company and you can export them at any time.
  • Accessible, lightweight emails, designed mobile-first.
  • Joined up with everything else: social media, campaigns and your website work alongside your newsletter.

Want to turn your contacts into an ongoing relationship with your customers? Get in touch through our contact page and we will review your lists and goals together.

Frequently asked questions

Can I use my customers’ contact details to send newsletters?
It depends on how you collected them. You need specific consent for promotional messages or, within certain limits, you can email existing customers about products similar to those they have bought, always with an easy way to unsubscribe. We review the status of your lists together at the start.

Which email marketing platform do you use?
We choose based on your needs: Brevo, Mailchimp and MailerLite are among the most widely used. What matters is your number of contacts, the automations you need and integrations with your website or shop. The account stays in your name.

How often should I send a newsletter?
For many businesses, one or two newsletters a month is a good balance. Sending useful content regularly matters more than sending often. Automated emails, on the other hand, go out when needed, for example straight after a sign-up or a purchase.

Why do my emails end up in spam?
The most common causes are an unauthenticated domain (missing SPF, DKIM and DMARC records), lists with old or non-consented addresses, and sending from an ordinary mail client. We fix these during the initial setup.

Can you connect email marketing to my online shop or management software?
Yes. Many platforms have ready-made integrations with the main e-commerce systems; where they fall short, we build the connection to your management software or CRM via APIs.