PragaWeb

Marketing and communication

Content and creative

In short

Content and creative is PragaWeb’s service for producing videos, photos, design and copy for your business: one direction for your website, social media, campaigns and print.

Talk about your project See the services

Content and creative is the group of services through which PragaWeb produces the materials that tell your company’s story: corporate videos, photography, advertising design and copy. It is designed for small and medium-sized businesses with a good product that struggle to communicate it with the right images and words on their website, social media and campaigns.

The goal is simple: consistent, recognisable and useful content that explains who you are and why people should choose you. Not decoration, but working tools to sell, get found and build trust.

What our content and creative service includes

The service covers four areas. You can ask for just one or combine them into a single project.

  • Corporate videos: brand films, product videos, reels and shorts for social media, interviews and testimonials, always with subtitles.
  • Business photography: product shots for e-commerce, team portraits, workplaces and events, delivered ready for the web.
  • Advertising design: logo, brand identity, brand book and materials for social media, campaigns and print.
  • Copywriting: website copy, product descriptions, blog articles, posts and emails, with a defined tone of voice.

Which service should you choose?

It depends on where your communication is weakest today. A few practical pointers:

  • If your brand is not defined or every piece looks different, start with design: a logo and brand identity set the rules for everything else.
  • If your website or shop has poor images or stock photos, photography is the investment with the most visible effect.
  • If you need to explain a complex product or want more attention on social media, video is the most effective format.
  • If people visit your site but do not understand what you do, the problem is usually the copy: copywriting clarifies your offer and helps SEO too.

How we work on content

  1. Listening: an online call to understand your business, audience, goals and the materials you already have.
  2. Proposal: a plan with the content to produce and clear timings and costs, split into phases you can approve one at a time.
  3. Production: we create the content in short releases, so you can see and comment on the work before it is finished.
  4. Evolution: we adapt materials to new channels and campaigns, and update them when your offer changes.

Content made to be found and used by everyone

Every piece is ready for digital from the start. Images are lightweight and have alternative text, a short description read aloud to people using a screen reader. Videos have subtitles. Copy is clear and structured for search engines and AI-powered answer engines. It is the same approach we apply in our SEO and GEO work.

Why work with PragaWeb

  • A single point of contact for video, photos, design and copy: no need to coordinate several suppliers.
  • Consistency across channels: the same style on your website, social media, campaigns and print.
  • Accessibility as standard: subtitles, alternative text and readable contrast are part of the job, not an extra.
  • Connected to our other services: content fits with the website, the online shop and the social media management we handle.
  • Materials you own: you receive the final files and the agreed source files.

Not sure where to start? Tell us about your project and we will reply with a clear proposal.

Services in this area

  • Corporate videos

    PragaWeb’s corporate videos present your company, products and people in formats for your website, social media and presentations, from script to edit, with subtitles included.

  • Photography

    PragaWeb’s business photography covers e-commerce product shots, portraits, workplaces and events, delivered optimised for the web and with alternative text.

  • Advertising design

    PragaWeb’s advertising design creates logos, brand identity, brand books and materials for social media and print, with colours and contrast everyone can read.

  • Copywriting

    PragaWeb’s copywriting produces website copy, product descriptions, blog posts, social and email content in a consistent tone of voice: clear, accessible and optimised for SEO and GEO.

Frequently asked questions

Can I ask for just one service, such as photos only?
Yes. Each area can be requested on its own. If you plan to add other content later, though, it is worth defining a common style from the start so you do not have to redo it.

What does the cost of content depend on?
It depends on the number and type of pieces, the shooting days needed, the languages and the formats required. After the first call we send you a proposal split into phases, with clear costs for each.

Do you work with companies far from you?
Yes. Briefs, reviews and delivery all happen online. For on-site filming or photo shoots we agree logistics and any travel together, or we work with material you provide.

Do we own the final files?
Yes. We deliver the final files in all agreed formats and, where agreed, the source files too, such as editable design projects.

What do we need to prepare before starting?
Just a clear idea of what you sell and to whom. If you have an existing logo, photos, copy or guidelines, send them over: they help us see where to begin.