PragaWeb

Marketing and communication

SEO and GEO

In short

SEO and GEO are the work that makes your website easy to find on Google and easy to cite in the answers of ChatGPT, Gemini, Perplexity and other AI-powered search tools.

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SEO and GEO are two complementary ways of getting found online. SEO (Search Engine Optimisation) is the technical and content work that helps your website appear in Google and Bing results. GEO (Generative Engine Optimisation) is the work that makes your pages easy for AI-powered search tools such as ChatGPT, Gemini, Perplexity and Google’s AI Overviews to understand and cite.

PragaWeb’s SEO and GEO service is designed for small and medium-sized businesses, professionals and online shops that want more qualified visits and enquiries without relying only on paid advertising. We do not promise the top spot: nobody honestly can. We give you a solid website, useful content and a method to measure what works.

Why you need both SEO and GEO today

People still search on Google, but more and more often they ask an AI assistant and read an answer that has already been summarised. Either way, the winners are websites with fast, well-structured pages and clear, verifiable information. That is why we do not treat SEO and GEO as two separate projects: they share the same foundation of quality, read by different systems.

  • SEO: focuses on indexing, site structure, keywords and authority, for classic search results.
  • GEO: focuses on clear answers, structured data and consistent information, for AI-generated answers.

Which SEO and GEO service to choose

We split the work into three services. You can start with one or combine them, depending on where you are today.

If you are not sure where to begin, we start with a website review: we tell you what is holding back your visibility today and in which order it makes sense to act.

How we work

  1. Review: we check your site’s technical health, your Google Search Console data, the searches that matter in your sector and how AI tools answer your customers’ questions.
  2. Priorities: we propose a plan split into phases, with clear timings and costs, starting with the changes that offer the best balance of effort and impact.
  3. Implementation: we fix technical issues, improve structure and content, and add structured data where it helps.
  4. Measurement and evolution: we track traffic, rankings and citations over time and update the plan based on data, not hunches.

Why choose PragaWeb for SEO and GEO

  • We are developers too: many SEO problems are code problems. We can fix them directly, without bringing in another supplier.
  • Speed and accessibility as standard: the websites we build follow WCAG 2.1 AA guidelines and are optimised for performance, two factors that also support visibility.
  • One point of contact: you always speak to the same person, in English or Italian, remotely if you prefer.
  • Joined up with our other services: SEO and GEO work best alongside clear, well-written copy and websites designed to be found.

Want to know how visible your company is today on Google and in AI answers? Tell us about your project and ask for an initial review: we will come back with a clear proposal.

Services in this area

  • Technical SEO

    Technical SEO fine-tunes your website’s speed, structure and indexing so Google and AI search tools can find it, read it and show it correctly in their results.

  • Local SEO

    Local SEO helps people searching for your services nearby find you on Google Maps and in local results, through Google Business Profile, reviews and consistent business details.

  • GEO: AI search visibility

    GEO (Generative Engine Optimisation) makes your website content clear, reliable and structured, so ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews can understand it and cite it in their answers.

Frequently asked questions

What is the difference between SEO and GEO?
SEO optimises your website to appear in classic search results on Google and Bing. GEO works to make your content understood and cited in AI-generated answers from tools like ChatGPT, Gemini or Google’s AI Overviews. The foundations are shared: a fast site, clear structure and reliable information.

How long does SEO take to show results?
It depends on your starting point, your competitors and how much work is done. Early signs usually appear a few weeks after technical fixes, while steadier results take several months of consistent work. Be wary of anyone promising instant or guaranteed results.

Can you guarantee the top spot on Google?
No, and nobody can seriously do so: rankings depend on algorithms Google does not publish and on your competitors. What we can guarantee is sound technical work, clear priorities and transparent reporting.

Do I need a new website to do SEO and GEO?
Not always. Often it is enough to fix technical issues and improve your existing content. If the site is very slow, hard to update or poorly built, rebuilding can sometimes cost less than patching it: we will tell you after the review.

What do you need from me to get started?
Access to Google Search Console and Google Analytics if you have them, and access to your website or its admin panel. We also need some of your time to understand your services, your typical customers and the questions they ask most often.