How much does copywriting cost?

It depends on the number of pieces, the research needed, the languages and the revision rounds. After an initial call we send a clear quote, per project or as a monthly plan for blogs and social media.

What is the difference between ordinary copy and SEO copy?

SEO copy answers the questions people actually search for, using their words, with clear headings and structure. It is not copy stuffed with keywords: it has to stay natural and useful to the reader.

What is tone of voice?

It is the way your company speaks: more formal or more conversational, technical or simple. Defining it in a guide lets anyone who writes for you keep the same style.

What do we need to provide?

Information about your products and services, any existing materials and some time for an initial call. Your customers’ frequent questions are often the most useful starting point.

Do you write in Italian as well as English?

Yes, we write in both, adapting the copy to the audience rather than translating word for word. For other languages we can coordinate native-speaker translators.

Copywriting for websites, shops and blogs

Copywriting is writing copy with a goal: helping people understand what you do, persuading them to choose you and getting you found online. PragaWeb writes website copy, product descriptions, SEO blog articles, social media posts and emails for businesses and professionals who want clear, consistent words that are useful to readers.

Good copy answers the customer’s questions straight away, in simple sentences and a recognisable tone of voice. It is also written so that Google and AI-powered answer engines, which increasingly summarise and quote website content, can understand it.

When you need a copywriter

People visit your site but still call to ask things that should already be written there.
Your website talks about you (“industry leader”, “quality and professionalism”) rather than your customers’ problems.
Your product descriptions are empty or copied from the supplier’s catalogue.
Your blog has stalled or the articles bring no traffic.
Everyone in the company writes differently on the website, social media and email.
You are launching a new website, online shop or campaign.

What we write

Website copy: home page, service pages, about and contact pages. Organised to answer questions in order of importance, with clear calls to action.
Product descriptions: original copy explaining what the product is for, who it suits and what sets it apart, with technical specifications in an easy-to-scan format. Unique copy avoids the duplicate content that holds online shops back.
SEO blog articles: we start from the real questions people search for, choose the keywords and write complete, well-structured articles with headings, lists and direct answers.
Social media copy: posts, captions and ad copy, adapted to each platform.
Emails and newsletters: subject lines, body copy and automated sequences, such as welcome or post-purchase emails.
Tone of voice: a guide defining how your company speaks, with words to use and avoid and practical examples. It serves anyone who writes for you.

Clear, accessible writing

Writing clearly is also an accessibility issue. Plain copy is easier to understand for people reading in a second language, people with reading difficulties such as dyslexia, and anyone skimming on a phone. So we follow a few rules:

short sentences, one idea per sentence;
everyday words; if a technical term is needed, we explain it;
headings that say what each section contains, in the right order;
real lists for items and steps;
link text that describes where the link goes, never “click here”.

The same structure supports AI search visibility: a paragraph that answers a question directly is easier for ChatGPT, Gemini and similar tools to quote.

How we work

Listening: in an online call we learn what you sell, to whom, what sets you apart and which questions customers ask most often.
Research: we analyse what people search for, your competitors and your existing copy.
Structure: we prepare an outline of pages or articles, with headings and keywords, for you to approve before writing.
Writing: we write the copy and deliver it in batches, so you can review it as we go.
Revision: we revise based on your feedback, through an agreed number of rounds.
Publishing and measuring: if we also manage your website, we publish the copy and track how it performs in search over time.

Tools

For keyword research we use widely adopted tools such as Google Search Console and Google Keyword Planner. To check readability in English we refer to the Flesch reading-ease score, and to the Gulpease index for Italian. We write in English and Italian; for other languages we can coordinate native-speaker translators.

Timing and costs: what they depend on

number of pages, product descriptions or articles;
research needed and complexity of the subject;
whether a tone of voice guide is included;
languages required;
number of revision rounds.

Copy for a small corporate website typically takes two to four weeks, including review. For blogs and social media we can work to a monthly plan. You always receive a clear quote before we start.

Why choose PragaWeb for copywriting

Copy written for people, search engines and AI, without forced keyword repetition.
Accessibility as standard: plain language, orderly headings, descriptive links.
A single point of contact: copy fits with design, your website, your online store and email marketing.
Copy you own, original and ready to reuse.

Want copy that truly explains what you do? Get in touch to talk about your copy.

Copywriting

In short