From spreadsheets to custom software: when to make the switch
The signs Excel is no longer enough, the hidden costs of spreadsheets and how to move to custom software in phases, without stopping work.
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Insights on software, web and digital marketing for businesses.
SEO and GEO: getting found in AI answers too
What GEO is, how it differs from SEO and what you can do on your website to be cited by ChatGPT, Gemini and Google’s AI-generated answers.
Multilingual websites: the most common mistakes
Language URLs, hreflang, machine translation, keywords and the language switcher: the mistakes that cost you international customers and how to avoid…