PragaWeb

Websites and e-commerce

E-commerce

In short

An e-commerce site is an online store connected to inventory, payments, shipping and invoicing. PragaWeb builds it on PrestaShop, WooCommerce, Shopify or custom code, and links it to marketplaces.

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An e-commerce system is how you sell online: catalogue, cart, payments, shipping and order management, all connected. PragaWeb builds e-commerce for companies, manufacturers and retailers selling to consumers or to other businesses across Europe, so you stop spending your days copying orders from one program to another.

The shop is only the visible part. What really matters is what sits behind it: accurate stock levels, payments that arrive, courier labels that generate themselves and e-invoices issued without mistakes. That is why we treat every e-commerce project as a small business system, not a website with a cart.

What our e-commerce service covers

Our e-commerce work is split into two main services, which you can choose on their own or together:

  • Online stores: your own shop, on your domain and under your brand. Catalogue, product pages, cart, checkout, customer area, payments and shipping.
  • Marketplace integration: products, prices, stock and orders synced with Amazon, eBay and other marketplaces, managed from a single place.

Which e-commerce solution should you choose?

It depends on where your customers are today and how much control you want over the sales channel.

  • You want your own channel, full margins and your own customer data: start with an online store. It builds your brand and a direct relationship.
  • You want volume quickly and people already search for your product on marketplaces: marketplace integration lets you sell where people already buy, without running each channel by hand.
  • You already sell on several channels and waste time realigning stock and orders: you need both, linked to the same inventory. This is the most common situation for growing companies.

If inventory is the hard part, we can also look at an inventory and order management system that acts as the single hub for every channel.

How we approach an e-commerce project

  1. Listening: we learn what you sell, to whom, with which price lists, how many products and variants, and which software you already use.
  2. Proposal: we pick the right platform (PrestaShop, WooCommerce, Shopify or a custom solution) and split the work into releasable phases, with clear timing and costs.
  3. Short release cycles: you watch the store grow step by step and test it before it goes live.
  4. Evolution: after launch we stay with you for updates, security and new features.

The technical choices you don’t see, but that matter

  • Speed: light pages, optimised images and a checkout with no pointless steps. A slow store loses sales, especially on mobile.
  • Accessibility: we design to WCAG 2.1 AA guidelines, now also required by European law for many online stores.
  • SEO and GEO: sound structure, product structured data and clear copy help Google and AI-powered search engines understand and show your catalogue.
  • Integrations: payments such as Stripe, PayPal and Satispay, couriers, e-invoicing and your management software, connected through APIs (interfaces that let two pieces of software exchange data automatically).

Why choose PragaWeb for your e-commerce

  • One point of contact: you always talk to the same person, who knows your store and your processes.
  • The store and the data are yours: code, content, customers and orders remain your property.
  • Software and marketing in one team: when you need a link to your management system or a campaign to launch the store, you don’t have to coordinate different suppliers.
  • Support after launch: with our maintenance and support service the store stays updated, secure and monitored.

Not sure which route makes sense for your business? Tell us about your e-commerce project and, in a first online call, we will tell you where to start and which phases to plan.

Services in this area

  • Online stores

    An online store is your own shop with catalogue, cart, payments and shipping. PragaWeb builds it on PrestaShop, WooCommerce, Shopify or custom code: fast, accessible and connected to inventory and invoicing.

  • Marketplace integration

    Marketplace integration connects your store or management software to Amazon, eBay and other marketplaces: products, prices, stock and orders sync automatically, with no double work.

Frequently asked questions

Is it better to have an online store or to sell on marketplaces?
You don’t have to choose. An online store gives you full margins and your own customer data, while marketplaces give you visibility and volume faster. Many companies use both, linked to the same inventory.

Which platform do you use for e-commerce?
We choose based on the project: PrestaShop, WooCommerce, Shopify or a custom solution. What matters is the number of products, your price lists, the integrations you need and who will run the store day to day.

Can I connect the store to my management software?
Yes, in most cases. If your software offers APIs or data exports, we can sync products, stock, orders and customers. We check this during the analysis phase.

How much does an e-commerce site cost?
It depends on the platform, the number of products and variants, integrations with management software, couriers and marketplaces, and the design required. After a first call we send you a quote split into phases, so you know what each release delivers.

Who owns the store and the data?
You do. Code, content, customer data and orders remain your company’s property, even if you decide to change supplier one day.