PragaWeb

Marketing and communication

Web marketing

In short

PragaWeb’s web marketing combines paid campaigns on Meta and Google with email marketing, with goals, budgets and metrics set before launch and checked against real results.

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Web marketing is the set of online activities that bring interested people to your business and turn them into leads or customers. At PragaWeb we focus on two measurable levers: advertising campaigns on Meta and Google, and email marketing. The service is for companies that want to invest in online promotion while always knowing what they spend and what they get back.

Unlike organic social media or SEO, which build visibility over time, these levers can be switched on, adjusted and measured precisely: every pound or euro invested has a result you can analyse.

What our web marketing service includes

  • Meta and Google advertising: campaigns on Facebook, Instagram, Google Search, YouTube and the Display Network, to reach new people or those already looking for you.
  • Email marketing: newsletters and automated sequences to stay in touch with customers and prospects at a modest cost.

Advertising or email marketing: which should you choose?

The two answer different needs and often work best together.

  • Choose advertising if you need new leads or sales quickly, are launching a product or want to get known in a new market.
  • Choose email marketing if you already have a base of customers or contacts and want them to come back, hear your news or move towards a purchase.
  • Use both when you want a complete journey: ads bring in new people, a form collects their email address with consent, and emails build the relationship over time.

Our approach to online marketing

  1. A measurable goal: together we decide what really matters, such as quote requests, sales or sign-ups, and how much you are willing to spend to get them.
  2. Proper tracking: before spending anything we set up analytics and conversions, respecting cookie consent.
  3. The right destination page: where needed, we build a fast, accessible landing page designed for the campaign.
  4. Testing and optimisation: we start with cautious budgets, compare messages and audiences, and move money to what works.
  5. Clear reporting: costs, results and cost per result, explained without jargon.

How it fits with our other services

Web marketing performs better when it is not isolated. SEO and GEO lower the cost of acquiring a lead over time, well-kept social profiles give credibility to people arriving from ads and, as we are also a software house, we can connect the leads you collect to your CRM or management system with no manual steps.

Why choose PragaWeb

  • One point of contact for campaigns, email, website and tracking.
  • Accounts in your name: ad accounts, email platforms and contact lists stay with your company.
  • Budget transparency: you pay ad spend directly to the platforms, separate from our fee.
  • No empty guarantees, just real numbers shared regularly.

Not sure which web marketing lever to pull first? Contact us to talk through your goals.

Services in this area

  • Meta and Google advertising

    Meta and Google advertising means paid campaigns on Facebook, Instagram, Google Search and YouTube: PragaWeb sets them up, runs and measures them with budgets and goals agreed with you.

  • Email marketing

    Email marketing means sending newsletters and automated sequences to customers and contacts who have opted in. PragaWeb sets up lists, content, automations and reports in line with the GDPR.

Frequently asked questions

What is the difference between web marketing and social media management?
Social media management looks after your organic social presence: editorial plan, content and community. Web marketing, as we define it, covers paid campaigns and email marketing, levers with a budget and directly measurable results.

How much budget do I need to start?
It depends on your sector, competition and goals. It usually makes sense to start with a modest test budget for a few weeks, learn your cost per lead, and only increase spend where the numbers justify it.

Is the ad budget included in your fee?
No. You pay ad spend directly to Meta or Google through your own accounts. Our fee covers strategy, setup, management and reporting.

Do I need a new website to run campaigns?
Not always. A dedicated landing page or a few improvements to an existing page, plus conversion tracking, is often enough. We assess this during the analysis phase.

How do you measure results?
With tools such as Google Analytics 4 and the Meta and Google ad managers, configured to record the actions that matter to you. Reports show costs, results and cost per result.