Is it better to advertise on Google or on Facebook and Instagram?

It depends on how people look for what you offer. If there is active demand, meaning people search for your service on Google, start there. If your product needs introducing or sells well visually, Meta is often a better fit. In many cases a combination of the two works best.

How much ad budget do I need to get started?

There is no figure that suits everyone: it depends on your sector, competition and geographic area. Usually you start with a modest test budget for a few weeks and increase it only where the cost per lead or per sale is sustainable.

Who owns the ad accounts?

You do. The Google Ads and Meta accounts are registered to your company and you pay ad spend directly to the platforms with your own payment method. We access them as managers.

Do you guarantee a number of leads or sales?

No, nobody can honestly guarantee that. What we can do is set measurable goals, show you real costs and results regularly, and decide together how to adjust.

What do I need to get started?

A website or page to send people to, access to any existing accounts, and some information about your typical customers and offer. If tracking or a landing page is missing, we prepare them.

Meta and Google advertising for businesses

Meta and Google advertising is paid online advertising that shows your ads on Facebook, Instagram, Google search results, YouTube and sites across the Display Network. PragaWeb plans, creates and manages these campaigns for SMEs and professionals who want leads, sales or visibility with a defined budget and measurable results.

Meta and Google work differently. On Google you reach people who are already searching for what you offer; on Facebook and Instagram you reach people who don’t know you yet but fit the right profile. Choosing between the two, or combining them, is the first decision we make together.

When does it make sense to invest in Meta and Google ads?

You need quote requests or sales soon and can’t wait for SEO to take effect.
You are launching a new product, service or location and want the right audience to hear about it.
You have tried the “Boost post” button or DIY campaigns without understanding what worked.
You spend on advertising but don’t know what a customer actually costs you.
You want to enter a new market, including abroad, and test demand before investing more.

What our campaign management includes

Strategy and channel choice: we define the goal, audience, geographic area and how the budget is split between Meta and Google.
Google Ads campaigns: keyword-based search ads, display and YouTube video campaigns, and Performance Max for online shops where it makes sense.
Meta Ads campaigns: Facebook and Instagram ads with audiences based on interests, location or similarity to your existing customers, plus remarketing to people who have already visited your site.
Ad creative: copy, images and short videos in several variants to compare. For more polished material we work with our content and creative service.
Conversion tracking: setting up Google Analytics 4, Google Tag Manager, the Meta pixel and, where useful, the Conversions API, always respecting cookie consent.
Destination pages: we check that the page people land on is clear and fast; if there isn’t a suitable one, we build a dedicated landing page.
Ongoing optimisation and reporting: regular checks on costs and results, A/B tests and a periodic report with the numbers that matter.

How we work, step by step

Analysis: we study your offer, your competitors, what people search for and the history of any previous campaigns.
Plan and budget: we propose channels, goals, a recommended ad budget and our management fee, kept separate.
Technical setup: we connect the accounts registered to your company, configure tracking and fix the destination pages.
Test launch: we start with cautious budgets and several ad and audience variants.
Optimisation: after the first few weeks we move budget to the ads and audiences that deliver and pause those that don’t.
Reporting and decisions: at an agreed interval we review the data together and decide whether to scale up, scale down or change approach.

Tools we use

We work with the platforms’ official tools: Google Ads, Meta Business Suite and Ads Manager, Google Analytics 4, Google Tag Manager and Google Search Console. The accounts stay registered to you and we access them as managers, so if you ever change supplier, your history and data stay with you.

Timescales and costs: what they depend on

There are two kinds of cost, always kept separate:

Ad spend: what you pay directly to Meta or Google. It depends on competition in your sector, the geographic area and how many people you want to reach.
Management fee: our work on strategy, setup, creative and optimisation. It depends on the number of platforms and campaigns and how many ads need producing.

On timing: the initial setup usually takes one to three weeks, depending on how much work tracking and pages need. The platforms then need a learning phase, so the first reliable data typically arrives after a few weeks of live campaigns.

Why choose PragaWeb for your campaigns

One point of contact for ads, tracking and website, with no passing the buck between suppliers.
In-house technical skills: as a software house, we fix slow pages, broken forms or unrecorded conversions ourselves.
Transparency: your accounts, ad spend paid directly by you, reports with real costs and results.
Joined-up channels: the leads you collect can flow into email marketing journeys or straight into your CRM, and campaigns can amplify your social media management.
Privacy respected: tracking only runs with consent, as the GDPR requires.

Want to know whether Meta and Google campaigns could work for your business? Contact us for a first review of your situation and we will tell you honestly where to start and with what budget.

Meta and Google advertising

In short