PragaWeb

Services

Marketing and communication

In short

Marketing and communication is PragaWeb’s area for social media, paid campaigns, email marketing, SEO and GEO, and content, helping your company get known online with measurable goals.

Talk about your project See the services

Marketing and communication is the PragaWeb service area that helps your company get known online: social media management, paid advertising, email marketing, SEO and GEO, and content production such as video, photography, design and copy. It is built for small and medium-sized businesses that have a good product or service but struggle to talk about it consistently and to see which activities actually deliver results.

We are a software house that also does communication, so strategy, content and the technical tools all sit in the same project, handled by a single point of contact from start to finish.

What our marketing and communication service covers

The area is organised into four services. You can choose just one or combine them, depending on your goals and budget.

  • Social media management: editorial plan, content creation and publishing, community management and regular reports on Facebook, Instagram, LinkedIn and TikTok.
  • Web marketing: paid campaigns on Meta and Google plus email marketing, with goals, budgets and metrics agreed before anything goes live.
  • SEO and GEO: work on your website and content so you are found on Google and appear in the answers of ChatGPT, Gemini and other AI-powered search tools.
  • Content and creative: corporate video, photography, advertising design and copywriting, the raw material that feeds every other channel.

Where should you start? Choosing the right service

You don’t need to do everything at once. The right starting point usually depends on where you are today:

  • If your social profiles are dormant or updated at random, start with an editorial plan at a pace you can sustain.
  • If you need leads or sales quickly, a well-structured paid campaign gives measurable signals within the first few weeks.
  • If you want visibility that lasts, SEO and GEO work over the medium term and reduce your reliance on advertising.
  • If you lack good photos, video or copy, begin with content: without solid material, every channel underperforms.

Our approach: strategy, content, measurement

  1. Listening: we learn what you sell, who you sell to, who your competitors are and what you have already tried.
  2. Proposal: we present a plan with channels, activities, timings and clear costs, split into phases.
  3. Delivery: we produce content, publish it, launch campaigns and look after your community.
  4. Measurement and evolution: at regular intervals we review the numbers together and decide what to keep, what to change and what to stop.

How it connects to websites and software development

Marketing works better when the site receiving the traffic is fast, clear and measurable. That is why our marketing team works closely with our websites and e-commerce team: campaign landing pages, conversion tracking and links to your CRM or management software are handled by the same people who build them. No back-and-forth between suppliers when something doesn’t add up.

Why choose PragaWeb for marketing

  • One point of contact for social media, campaigns, SEO and your website, in English or Italian.
  • Your accounts and data stay yours: pages, ad accounts, email lists and analytics are registered to your company.
  • No unrealistic promises: we work towards measurable goals and show you the real numbers, even when they are not the ones we hoped for.
  • Privacy by default: tracking set up in line with the GDPR, with explicit consent where required.
  • Remote collaboration with companies across Europe through scheduled online calls.

Want to know which mix of services makes sense for your business? Tell us about your goals on our contact page and we will put together a first plan for you.

Services in this area

  • Social media management

    Social media management is the ongoing running of a company’s social profiles: editorial plan, content, scheduled publishing, community and reports on Facebook, Instagram, LinkedIn and TikTok.

  • Web marketing

    PragaWeb’s web marketing combines paid campaigns on Meta and Google with email marketing, with goals, budgets and metrics set before launch and checked against real results.

    2 services

  • SEO and GEO

    SEO and GEO are the work that makes your website easy to find on Google and easy to cite in the answers of ChatGPT, Gemini, Perplexity and other AI-powered search tools.

    3 services

  • Content and creative

    Content and creative is PragaWeb’s service for producing videos, photos, design and copy for your business: one direction for your website, social media, campaigns and print.

    4 services

Frequently asked questions

Do I have to use all your marketing services, or can I pick just one?
You can pick just one. Many companies start with social media or a paid campaign and add other services once they see the first results. We will recommend the combination that makes sense for your goals and budget.

How much does a marketing and communication service cost?
It depends on the channels you choose, how much content needs producing and your advertising budget, which is separate from our fee. After a first call we send you a proposal with clear costs, split into phases.

Do you work with companies across Europe?
Yes. Pragaweb s.r.o. is based in Prague and works with companies across Europe, almost always remotely through online calls. We handle communication in English and Italian.

Who owns the social pages and ad accounts?
Your company does. Pages, ad accounts, email lists and analytics tools are registered to you and we access them as collaborators. If you ever stop working with us, you keep everything.

How long does it take to see results?
It depends on the channel. Paid campaigns give useful signals within weeks, while organic social and SEO usually need a few months of consistent work. We don’t promise guaranteed results, but we show you the numbers regularly.