GEO: AI search visibility
In short
GEO (Generative Engine Optimisation) makes your website content clear, reliable and structured, so ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews can understand it and cite it in their answers.
GEO (Generative Engine Optimisation) is the optimisation of content for search tools powered by generative AI, such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google’s AI Overviews and AI Mode. The goal is that when someone asks a question about your sector, the generated answer cites your company or your website as a source.
It is a service for companies, professionals and online shops that want to stay visible even when customers look for information by talking to an AI assistant instead of scrolling through Google results. Nobody controls what an AI says and nobody can guarantee a citation: what we can do is make your information easy to find, understand and verify.
How AI search tools work
When answering current questions, many assistants search the web in real time, read a few pages and summarise them, often linking to the source. Copilot relies on Bing’s index, AI Overviews on Google’s, while ChatGPT and Perplexity also use their own search systems. That is why good SEO remains the foundation: if your site is not indexed or is hard to read, it is unlikely to be chosen as a source.
Signs you need GEO
- You ask ChatGPT or Gemini about services like yours and only competitors are mentioned.
- AI assistants repeat wrong or outdated information about your company.
- Traffic from informational searches is falling because people find the answer directly in AI Overviews.
- Your web pages describe what you do vaguely, without definitions, facts or direct answers.
- You do not know whether, or how, AI bots can access your site.
What our GEO service includes
- Citable content: we rewrite or restructure pages so each section answers a specific question, with a clear definition up front, self-contained sentences, lists and numbered steps. It is the format an AI can extract and repeat without distorting it.
- Structured data: we add Schema.org markup (Organization, Service, Product, FAQPage, Article and similar) to state clearly who you are and what you offer. It is not a guaranteed shortcut, but it reduces ambiguity for search engines and models.
- Consistent company information: legal name, address, services, contact details and descriptions should match across your website, Google Business Profile, LinkedIn, directories and other sources. Inconsistencies confuse AI tools too.
- Source authority: AI tools tend to favour recognisable, trustworthy sources. We work on transparent about pages, identifiable authors, up-to-date content with references, and presence on relevant industry sites and publications.
- AI crawler access: we review your robots.txt file and server settings to decide with you which bots to allow, for example OpenAI’s OAI-SearchBot, PerplexityBot or Google-Extended, distinguishing between use for search and use for model training.
- The llms.txt file: llms.txt is a text file, proposed in 2024 as an open standard, that summarises a site’s most important pages for language models. It is an unofficial proposal: the major AI search tools have not confirmed that they use it systematically. We prepare one if it makes sense for your site, as it costs little, but without expecting miracles.
- Citation monitoring: we define a list of questions representative of your customers and periodically check how the different assistants answer, whether they cite you, which sources they use and what they say.
How we work
- Question research: together we gather the real questions your customers ask before and during a purchase.
- Baseline snapshot: we put these questions to ChatGPT, Gemini, Perplexity, Copilot and Google, and record who gets cited and what information circulates about your company.
- Technical check: we review indexing, speed, structured data and crawler access, starting from the foundations of technical SEO.
- Content work: we rewrite key pages, add direct answers, FAQs and definitions, and correct inconsistent information online.
- Regular monitoring: we repeat the checks over time and show you what changes, bearing in mind that AI answers vary from one session to the next.
Tools and technical choices
We use Google Search Console and Bing Webmaster Tools, structured data validators, server log analysis to see which bots visit your site, and dedicated AI citation tracking tools alongside manual checks. Data on AI answers is still imprecise: we treat it as a trend indicator, not an exact measure.
GEO timing and costs: what they depend on
The cost depends on how many pages need reviewing, how much content needs writing, the technical state of your site and how many questions and assistants you want to monitor. A first round of analysis and work on your main pages usually takes a few weeks. The effects are not immediate: search engines need to recrawl pages and AI answers change over time.
Why choose PragaWeb for GEO
- A careful, transparent approach: we tell you what is proven, what is likely and what is still an experiment.
- Technology and content together: we are developers and we write copy, so we handle code, structured data and pages without hand-offs between suppliers.
- Our own website as an example: it is built on the same principles of clarity, speed and accessibility we apply for you.
- One point of contact who runs the project and connects it with web copywriting and local SEO if you serve a specific area.
Want to know what ChatGPT, Gemini and Perplexity say about your company today? Ask us for an initial AI visibility review and we will take it from there.