PragaWeb

Content and creative

Photography

In short

PragaWeb’s business photography covers e-commerce product shots, portraits, workplaces and events, delivered optimised for the web and with alternative text.

Talk about your project

Business photography is the service through which PragaWeb produces professional images of your company: e-commerce product shots, team portraits, workplaces and events. It is designed for businesses, online shops and professionals who want to replace improvised or stock photos with real, consistent shots ready for the web, social media and print.

Unlike a traditional photo shoot, the images reach you already optimised for the web and with alternative text, so they are lightweight, accessible and useful for SEO too.

Signs you need a photo shoot

  • Your product photos have different backgrounds, lighting and sizes.
  • Your website uses stock images that could belong to any company.
  • Your About page has no people, or only selfies and photos from years ago.
  • Your images are heavy and slow the site down, especially on mobile.
  • You are launching a new catalogue, online shop or website.
  • You are holding an event, an opening or a trade fair and want it well documented.

What we photograph

  • E-commerce product photos: shots on a neutral background, consistent in light and framing, plus details and alternative views. They help customers decide without touching the product, and meet the requirements of the main marketplaces, such as a white background.
  • Lifestyle product photos: the product in context, for social media, campaigns and category pages.
  • Business portraits: the owner and team in a consistent style, for your website, LinkedIn, press releases and presentations.
  • Workplaces and processes: offices, workshop, production floor, machinery, people at work. They show how you work and convey reliability.
  • Events: trade fairs, openings, courses and presentations, with a quick selection of the best shots to publish straight away.

Photos optimised for the web and accessible

A beautiful 8 MB photo slows your site and loses visitors. That is why every shot is delivered in two versions: high resolution for print and a web version. The web version is:

  • resized to the actual dimensions at which it will be shown;
  • compressed in modern formats such as WebP and AVIF, which are much lighter than JPEG at the same quality;
  • renamed with descriptive file names, useful for image search;
  • supplied with alternative text: a short description that screen readers read to blind and partially sighted people, and that also helps Google understand what the photo shows.

If we also look after your website, we add the images with responsive sizes, meaning a different version for each screen, and lazy loading. It is part of our technical SEO work on speed.

How we run the photo shoot

  1. Online brief: we define what to photograph, where the photos will be used, the style and references you like.
  2. Shot list: we prepare a precise list of products, angles and people, so no time is wasted on the day.
  3. Planning: we agree date, location, release forms and product preparation. For shoots at your premises we agree logistics and any travel together.
  4. Shooting: we work with controlled lighting to get photos that stay consistent even months apart.
  5. Selection and retouching: we choose the best shots with you and retouch them: colour, background clean-up, small flaws.
  6. Delivery: you receive high-resolution and web versions, with file names and alternative text ready.

Tools

We use professional cameras and portable studio lighting. For post-production we work with Adobe Lightroom and Photoshop. Images are managed in the sRGB colour profile for the web and prepared for print when needed.

Timing and costs: what they depend on

  • number of products or people to photograph;
  • number of angles for each subject;
  • neutral-background or lifestyle shots, which need more preparation;
  • location and number of days;
  • level of retouching required.

Photos are usually ready one to two weeks after the shoot. For events we can deliver a first selection sooner. We give you a clear quote before starting.

Why choose PragaWeb for business photography

  • Photos ready for digital: lightweight, in the right formats and with alternative text.
  • A single point of contact for photos, website and social media.
  • Consistent with your brand: the photo style follows your brand identity.
  • Connected to e-commerce: if we run your online store, we upload the photos straight to the product pages.
  • Clear usage rights: we agree in writing how you can use the photos, with no surprises.

Want photos that truly represent your business? Contact us to plan your photo shoot.

Frequently asked questions

How much does a business photo shoot cost?
It depends on the number of products or people, the angles, the type of shot and the days needed. After the brief we send a clear, itemised quote.

What is image alternative text?
It is a short description of the photo added to the page code. Screen readers read it to blind and partially sighted people, and search engines use it to understand what the image shows.

Are the photos suitable for Amazon and other marketplaces?
Yes. We can produce white-background shots in the sizes the main marketplaces require, as well as versions for your website and social media.

Can we use the photos for print?
Yes. Every photo is delivered in high resolution for print and in a web-optimised version. Usage rights are agreed in writing.

How should we prepare the products?
We send you a shot list with instructions: clean products, no warehouse labels, and every variant to be photographed. We take care of the rest during the shoot.