Landing pages
In short
A landing page is a web page built for one campaign and one goal, such as a quote request or a sign-up. PragaWeb designs it to be fast, clear and measurable.
A landing page is a web page designed for one campaign and one goal: getting a form filled in, a call booked, a document downloaded, an event sign-up or a product purchase. PragaWeb builds landing pages for companies that invest in online advertising, email marketing or events and want each visit to stand a better chance of becoming a lead.
Unlike an ordinary page on your website, a landing page removes distractions: no menu crowded with links, a message consistent with the ad that brought people there and a clear call to action. That way you can measure what each campaign delivers and improve it over time.
When you need a landing page
- You are about to launch a campaign on Google, Facebook, Instagram or LinkedIn.
- Your ads get clicks but few leads.
- You want to promote a service, product or offer that is hard to find on your website.
- You are running a webinar, trade fair or event and need to collect registrations.
- You want to offer a guide or catalogue to download in exchange for an email address.
- You want to test an idea or a new market before investing in a full website.
What we build
- Persuasive structure: a headline that echoes the ad’s promise, benefits, concrete proof, answers to objections and a call to action repeated in the right places.
- Copy tailored to the audience: written for the people arriving from that specific campaign, in their words and answering their questions.
- Mobile-first design: most ad traffic comes from phones, so that is where we start.
- Simple forms: only the fields you really need, with clear and accessible error messages.
- Conversion tracking: we set up goal measurement in your analytics and ad platforms, respecting visitors’ consent.
- Connections: leads can go to your inbox, your CRM or your email marketing tool to start an automated sequence straight away.
- A/B test variants: two versions of the same page with one element changed, so data shows which works better.
How we work
- Campaign brief: goal, audience, offer, channels and planned budget.
- Message and structure: we define the main promise and the order of the page sections.
- Copy and design: we prepare a complete draft and review it with you.
- Build and tracking: we build the page, connect forms and measurement tools and check that every conversion is recorded.
- Pre-launch checks: speed, accessibility, display on different devices and real form submissions.
- Optimisation: once the first data comes in, we suggest changes to the headline, copy or form to improve the conversion rate, the share of visitors who take the desired action.
Why speed matters so much
People who click on an ad decide within seconds whether to stay. A slow page loses visitors you have already paid for and can lower your ads’ quality score on Google Ads. That is why we build lightweight landing pages: optimised images, few external scripts and self-hosted fonts. The same care for accessibility makes the page usable by more people, including those who browse with a keyboard or a screen reader.
Tools
Your landing page can live inside your corporate website, on a dedicated subdomain or as a standalone static page. We use your site’s CMS when it makes sense, or build the page with lightweight technology. For measurement we work with widely used tools such as Google Analytics, Google Tag Manager and ad platform pixels, configured consistently with your cookie management.
Timelines and costs: what they depend on
- the length and complexity of the page;
- whether copy, photos and video are already available;
- the number of variants and languages;
- integrations with CRM, email marketing or payment systems;
- any ongoing management with tests and optimisation.
A single landing page usually takes from a few days to a couple of weeks, depending on how ready the material is. If you also hand us your Meta and Google advertising campaign, the ads and the page are designed together with one message.
Why choose PragaWeb
- Page and campaign speak the same language: we work on both development and marketing.
- One contact for copy, design, development and measurement.
- Your code: the page remains yours and you can reuse it for other campaigns.
- Speed, accessibility and privacy as standard.
When a landing page works well, it often becomes the basis for a section of your corporate website. Got a campaign coming up? Tell us about your next landing page and we will build the right page together.