Is Google Business Profile free?

Yes, creating and managing the listing is free. The cost of our service covers the time to set it up properly, keep it current, handle reviews and align your website and other profiles.

Can I do local SEO without a shop open to the public?

Yes. If you work at customers’ premises, like a plumber or technician, you can set up your listing as a service-area business and hide your address. Google sets out the exact rules for each type of business and we follow them with you.

How can I get more Google reviews?

The most effective way is to ask happy customers consistently, at the right moment and with a direct link. Replying to every review shows you care. Buying reviews or offering incentives breaks Google’s rules and can lead to removal.

What is NAP data and why does it matter?

NAP means your business Name, Address and Phone number. When they are identical everywhere, search engines and AI assistants trust the information more and show it with fewer errors.

I have several locations: do I need a listing for each?

Usually yes: each physical location with its own staff and hours can have its own Google Business Profile. On your website it is worth pairing each listing with a dedicated local page.

Local SEO and Google Business Profile

Local SEO is the set of activities that helps a business appear in location-based searches, such as “plumber in Leeds” or “dentist near me”, on Google Maps and in Google’s local results. It rests on three pillars: a complete Google Business Profile, genuine reviews and consistent business details across your website and directories.

It is designed for shops, professional practices, tradespeople, restaurants, accommodation providers and companies with one or more locations serving customers in a specific area. The goal is simple: when someone nearby searches for what you do, they should find you, with the right opening hours, address and contact details.

Signs you need local SEO

When you search for your service in your town, competitors appear and your business does not.
Your Google listing shows old opening hours, outdated photos or the wrong category.
You have few reviews, or reviews nobody has ever replied to.
Your business name, address or phone number is written differently on your website, social profiles and directories.
You have several locations or serve several towns, but your website has one generic contact page.
Assistants such as Google, Gemini or ChatGPT give wrong information about your business.

What our local SEO service includes

Google Business Profile: Google Business Profile is the free listing that appears on Google Maps and in search when someone looks for your business. We claim or verify it with you, choose the primary and secondary categories, complete services, hours, attributes and description, and add real photos.
Review management: we help you ask happy customers for reviews simply and properly, for example with a direct link or QR code, and set up a method for replying to every review, positive or negative. We never buy or write reviews: besides being dishonest, it breaks Google’s rules.
Consistent NAP details: NAP stands for Name, Address, Phone. We check they are identical on your website, Google Business Profile, Bing Places, Apple Business Connect, social profiles and the main industry directories, and fix any inconsistencies.
Local pages on your website: if you have several locations or serve several areas, we create dedicated pages with genuinely useful content for each place, not copies with the town name swapped. Each page includes address, hours, directions, services and FAQs.
LocalBusiness structured data: we add Schema.org markup to your website that explicitly describes your business, hours and location, useful for both search engines and AI systems.
Posts and updates: we suggest how to use Google Business Profile posts for news, offers and events, so your listing stays active.

How we work

Local review: we check your listing, your local competitors’ listings, the consistency of your details online and the most common local searches in your sector.
Listing set-up: we correct and complete your Google Business Profile and other key profiles.
Data clean-up: we standardise your name, address and phone number wherever they appear, flagging or fixing duplicates.
Website and local pages: we update your contact page, create the local pages you need and add structured data.
Reviews and monitoring: we start the review collection process and track calls, direction requests and website visits coming from your listing over time.

Tools

We use Google Business Profile and its performance data, Google Search Console, Bing Places for Business and Apple Business Connect, plus local citation checkers and location-based rank tracking tools. Google’s figures are estimates, so we read them as trends rather than exact numbers.

Local SEO timing and costs: what they depend on

The cost depends on how many locations you have, how many areas you want to cover, the current state of your listing and how much inconsistent data needs fixing online. The initial set-up for a single location usually takes from a few days to a couple of weeks, including Google’s verification. Results build gradually: reviews and consistent data earn trust over time, and local competition matters a lot. We propose a phased plan, with an initial set-up and, if you need it, light monthly support.

Why choose PragaWeb for local SEO

Honest review work: only real reviews from real customers, with thoughtful replies.
Website and listing aligned: we can work on both your Google Business Profile and your website’s code, structured data included.
One point of contact: one person who knows your business and supports it over time.
Joined up with your other channels: local SEO is stronger with consistent social media management, professional photos of your business and a solid base of technical SEO.

Want to be found by people searching for your services nearby? Get in touch for a review of your local presence: we will tell you what to fix first.

Local SEO

In short